How to Read Skincare Labels (and Avoid Greenwashing)

apothegarden
Sep 27
2 min read

The beauty industry loves words like natural, clean, and eco-friendly—but not all labels tell the full truth. This marketing tactic, called greenwashing, makes products seem healthier or more sustainable than they really are. As someone who values truly organic, intentional skincare, learning to read labels is your best defense against hidden toxins and false claims.

Here’s a simple guide to help you cut through the noise and choose products that genuinely care for your skin and the planet.

1. Look Beyond the Front Label

Terms like all-natural, dermatologist tested, or eco-safe are often unregulated and can be used freely. The truth is always on the ingredients list, not the front of the packaging.

2. Learn to Decode INCI Names

INCI (International Nomenclature of Cosmetic Ingredients) is the universal system for listing cosmetic ingredients. While it may look like a foreign language, many names represent simple things:

Butyrospermum Parkii = Shea Butter
Simmondsia Chinensis = Jojoba Oil
Lavandula Angustifolia Oil = Lavender Essential Oil

When in doubt, look up unfamiliar terms—or choose brands that are transparent about what they mean. Another option is to use www.ThinkDirty.com to get a score on the products ingredients.

Image idea: A flat lay of a skincare jar with both botanical ingredients (lavender, jojoba seeds) and their INCI names on small tags.

3. Watch Out for “Free From” Claims

Labels that say paraben-free, sulfate-free, or cruelty-free may still hide other problematic ingredients. For example, a “paraben-free” lotion might contain synthetic fragrances or PEG compounds that irritate skin. Always read the full list before deciding.

4. Recognize Common Greenwashing Tactics

Some red flags that suggest a product is not as clean as it claims:

Vague ingredient names: “fragrance” or “parfum” (can hide dozens of chemicals).
Nature-themed packaging: Leaves and flowers don’t guarantee natural ingredients.
Tiny organic percentages: A single organic ingredient doesn’t make the product truly organic.
Buzzwords without proof: “Non-toxic” or “sustainable” without certifications.

5. Choose Transparency and Simplicity

Truly holistic skincare brands are proud to list their ingredients clearly and keep them simple. Look for products made with USDA certified organic ingredients, sustainably sourced botanicals, and transparent sourcing practices. When a label is short, recognizable, and free of unnecessary fillers—that’s usually a good sign.

Final Thoughts

Reading skincare labels is about empowerment. When you know how to spot greenwashing, you protect your skin, your health, and the environment from misleading claims. Choose brands that practice transparency and use ingredients you can trust—because true beauty is rooted in honesty. For more information, check out our blog post What's In Your Skincare? A Side-by-Side Ingredient Comparison https://www.apothegardenorganics.shop/post/what-s-in-your-skincare-a-side-by-side-ingredient-comparison

With love, Heather

Founder, Apothegarden Organics